A central figure in driving the company's strategic vision, Jin focuses on building cohesive teams and placing individuals in roles where they can thrive. His leadership is rooted in creating a collaborative environment that fosters growth, innovation, and alignment with the company’s long-term goals. A key driver behind his dynamic leadership style is the aspiration to lead the business into international markets. This forward-thinking approach has resulted in measurable successes and an expanding global presence. Recognizing evolving trends in the outdoor furniture industry, particularly the blurred lines between indoor and outdoor spaces, Jin advocates for a holistic approach to employee well-being. Understanding that a satisfied and empowered workforce is essential for delivering high-quality results, he is committed to cultivating an environment that enables the company to thrive in a rapidly transforming market.

A key figure in managing the company, Alex excels in leadership and human resources management. By building strong teams and fostering collaboration across departments, he ensures the group’s overall success. His role is centered on maximizing potential and aligning efforts with the company’s long-term goals. What drives Alex is his ability to cultivate relationships with external partners, consistently bringing the best opportunities to the company. This approach ensures a steady flow of innovation and resources, contributing to growth and strengthening market competitiveness. Alex also recognizes the outdoor industry’s shift toward greater efficiency and sustainability. As the industry evolves, he is dedicated to ensuring the company stays ahead by optimizing performance across all sectors while adopting sustainable practices to secure a strong future in an ever-changing market.

Juicy excels at bringing the CEO's vision to life through effective organization and implementation. By translating ideas into actionable plans, she ensures that strategic objectives are met and that innovation remains at the forefront of the company’s growth. What drives Juicy most is her ability to inspire and organize people, creating a motivated and collaborative work environment. This focus on fostering strong team dynamics not only improves productivity but also positively impacts the company’s overall results. Recognizing the evolving furniture industry, Juicy emphasizes the importance of a strong brand philosophy. She believes in cultivating a deep connection to the company, encouraging both employees and customers to fall in love with the brand, not just the products. This strategic approach positions the company to lead in a rapidly changing market, ensuring long-term success and loyalty.

Kelly brings value through her expertise in building relationships, effective communication, and attentively responding to client needs. By ensuring that customer requests are met with precision, she plays a crucial part in fostering loyalty and satisfaction. What motivates Kelly most is the responsibility of driving business growth. Her commitment to expanding the company's reach not only inspires her but also contributes significantly to the overall success and sustainability of the organization. As the market becomes more competitive, Kelly is focused on improving the supply chain and enhancing product development. By prioritizing these strategic areas, she positions the company to adapt to market changes and stay ahead of industry trends, ensuring long-term viability and success in a rapidly evolving landscape.

Vera plays a vital role as the coordinator of organizational activities within the company. Her ability to streamline processes and facilitate communication among various departments ensures that operations run smoothly and efficiently. What motivates Vera most is her responsibility for creating a positive atmosphere across teams, including sales, design, quality, finance, and commercial departments. By fostering a collaborative and inspiring environment, she improves productivity and employee satisfaction, which directly impacts the company’s overall performance. As the outdoor industry continues to evolve, Vera recognizes the need for upgrading teams and developing specialized skills. By focusing on professional development and training, she positions the company to adapt to changing market demands, ensuring it remains competitive and capable of meeting future challenges effectively.