THE GROUP
Identity
The beginning of the journey.
The first step into the outdoor world took shape with the launch of a camping tent line, marking the beginning of an ambitious vision.
The first company in Ningbo.
Inside the Marriott Center in Ningbo, the first company was established, turning a broader entrepreneurial vision into reality.
First manufacturing site in Ningbo.
Freestyle built its first factory in Ningbo, focusing on aluminum production. The 60,000-square-meter facility employed over 350 skilled professionals, marking a major step in industrial development.
Birth of Jardina.
Jardina was founded to offer durable outdoor collections that celebrated nature, innovation, and craftsmanship.
Wicker production begins in Nantong.
The company established its first wicker-focused facility in Nantong, marking a new area of craftsmanship and expertise.
Second wicker facility in Nantong.
In response to growing demand, the Nantong factory was relocated and expanded into a new facility. Covering over 80,000 square meters and staffed by 1,200 expert weavers, it significantly expanded the company's capabilities.
Foundation of Soleil.
Freestyle launched Soleil to address the blurred lines between outdoor and indoor living, expanding its portfolio with furniture that met modern consumer needs.
New factory in Ningbo.
Freestyle opened a new automated and digital factory in Ningbo. This new site amplified production capacity and reinforced the company’s commitment to innovation and quality in the outdoor industry.